Preparing graduates with competency, scientific and practical expertise, who are able of planning and creative thinking in the field of advertising design, in accordance with market place requirements locally, regionally and internationally, participating in community service through scientific researches that enrich the profession, and corporate in activating sustainable development plans.

• Providing an advanced educational environment that motivates students’ innovation and supports their scientific and practical capabilities, keeping pace with developments and updates in the field of specialization, and in accordance with accredited quality standards.     
•  Preparing specialized designers who possess technical and design skills, combining aesthetic and functional values, and are familiar with the latest technological developments in the field of specialization.
• Preparing designers who possess the ability to work in a team, and capable of planning, solving problems, and are qualified for the labor market and competition.
• Developing and enriching scientific research in the field of advertising research and its various branches, within a framework that combines authenticity and modernity.
• Strengthening cooperation relationships, and scientific and technical exchange with relevant local, regional, and international entities.
• Enriching the artistic movement through organizing and participating in art exhibitions, workshops, conferences, and various competitions in the field of specialization.

• Innovation in designing advertisements with aesthetic and functional values that resonate with environmental requirements.
• Adopting scientific thinking and methodology in research and problem-solving.
• Linking knowledge applications and innovation outcomes to societal goals and needs.
• Respect for professional laws, regulations, and ethics.
• Applying appropriate and emerging technologies to solve problems.
• Ability to engage in self-learning and continuous education utilizing distance learning methods.
• Optimum use of available resources.
• Assimilation of, and interacting with artistic and aesthetic cultures.
• Exploration of various scientific sources, and linking them in advertising design and production.
• Developing personal capabilities and skills to meet labor market requirements.
• Ability to form a teamwork.
• Positive participation in civil society organizations and meeting societal needs.

1. Integrated brand marketing strategies
2. Animation
3. Multimedia advertising
4. Social media advertising
5. Digital marketing websites design
6. Interactive game design
7. Interactive designs
8. Static, animated, and interactive out-of-home OOH design
9. Point-of-purchase POP in-store designs
10. Road signage systems design
11. Advertising campaigns planning
12. Exhibitions and display windows design
13. Information design
14. Advertising photography
15. Wall and field advertising design
16. Printed advertising design
17. Visual identity elements design